Why telling stories is your best sales tool

  • James Sandbrook
  • Business
  • 12/09/2018
  • 0 Comment

I’ll give you an example using a story of my own. I spent 8 years selling one of the most boring services you can imagine. The only way I was going to be successful was to tell stories. I had a national contract with one of the UK’s largest house builders delivering removal services that helped with customer