The observer effect is a real issue for anyone wanting to create video content.When people are 'observed' (/filmed) they change who they are.You have a plan, in some cases even a script. The camera goes live and BOOM 💥 it all goes wrong.- You start feeling all weird- Your voice sounds wrong- You think about anything BUT what you are...

Sometimes just having fun is enough. Yes, you need a solid marketing strategy. Yes, things need to be on brand. But sometimes you just need to create something fun that delights your audience and you enjoy creating. It doesn't need to have an ROI, it doesn't even need to be measured. It is just done because it is fun. The funny thing is, when you're...