Our most powerful marketing tool

Telling brand stories

The power of storytelling is that it brings a service or product to life.

It makes what you do real.

People can relate to a story.

It helps people understand what you do by giving it context.

And well-told stories evoke emotions which is what we want customers to feel towards what we do.

People remember well told stories. They rarely remember statistics.

Oh, and if you add in a strategy so you know why you are telling these stories, you have the basis of an effective marketing campaign.

Human does all of this through video, photography and written content and we then share it via social media and email.

Contact

How human differs

We believe in the power of human relationships.

Both as an effective way to grow sales in a business as well as bring the very best together to create effective work.

Over the years we have won all our work from developing solid relationships. Our approach to marketing is to support that process.

With years of client-side experience, we understand the challenges and importance of building brand.

Our setup is different and flexible. We are a small team that all work remotely and on our own freelance projects but come together under the direction and James, the founder for projects and retainers.

Our small team include social media experts, photographers, videographers, editors, writers, strategists and developers.

the marketing meetup

We also support themarketingmeetup.com which is a series of 120 events a year (PRE-COVID!) across a community of 22,000 marketers.

We originally arranged talks from the best in the industry, provided beer and pizza and distributed that content online through podcasts, email and social media. The events were free, useful and brilliant fun.

Now we host weekly webinars from the worlds best marketers which are attended by thousands every month.

We will return to physical events but for now, we have a huge, positively lovely community online.

Services

video

A unique style

Raw, honest, believable. The kind of video content you want to watch because the story is interesting. We’re not an expensive film production company, we’re storytellers.

strategy

It begins with ‘why?’

Telling stories strategically that matter to your audience is more likely to make an impact. This is why we start with strategy. Without a strategy, you’re just making noise.

written content

Often Overlooked

The written word can be so powerful. From a caption on a social media post to an email or brand positioning statement. Every. Word. Matters.

social & email

More Than Distribution

Too many brands look at social media and email as channels to broadcast from rather than delivering value to an audience they want to engage with. Good social media and email adds value.