The colour palate for Human was sort of picked out of the air as something 'nice' when we first launched. It has worked quite well but lacked any sort of thought. Then over the Christmas break, we noticed that PANTONE released their colour of the year and the penny dropped. The colour palate immediately feels friendly, lively and hopeful. With 2020 being the...
My great friend and business partner, Joe Glover, is a marketing fanatic. Together we run one of the largest marketing communities in the UK. Joe has been privy to hundreds of talks by marketing experts and lives and breathes the marketing world. So when he says he's found a stand-out brand, I tend to listen. Lots of agencies will give...
The silver lining during lockdown https://youtu.be/eFeKdQ78z3w COVID-19 has been a proper punch in the neck. I thought I was 'Mr Resilient' because I'd ridden out the 2007 recession. That one took a lot of businesses under but for so many this lockdown has been paralysing. I see myself as a problem-solver but when you are confined to your home, sometimes there's just no way...
The hidden side of gary v's content that everyone sees There is plenty of conversation about Gary Vaynerchunk. And I'm fairly sure there isn't a medium you won't find him on. With his content team following his journey, he is effectively flooding the market with bucket loads of his advice on marketing and entrepreneurship. He is a great example of a...
It is a hot topic right now and for good reason. People are seeing the impact an individual can have on a brand and how many opportunities they can create through building an audience online....
If you work in marketing, you’ll be fully aware of the power of video and no-doubt be keen to sell the virtues of film to the company owners....