The observer effect is a real issue for anyone wanting to create video content.When people are 'observed' (/filmed) they change who they are.You have a plan, in some cases even a script. The camera goes live and BOOM 💥 it all goes wrong.- You start feeling all weird- Your voice sounds wrong- You think about anything BUT what you are...

Sometimes just having fun is enough. Yes, you need a solid marketing strategy. Yes, things need to be on brand. But sometimes you just need to create something fun that delights your audience and you enjoy creating. It doesn't need to have an ROI, it doesn't even need to be measured. It is just done because it is fun. The funny thing is, when you're...

The colour palate for Human was sort of picked out of the air as something 'nice' when we first launched. It has worked quite well but lacked any sort of thought. Then over the Christmas break, we noticed that PANTONE released their colour of the year and the penny dropped. The colour palate immediately feels friendly, lively and hopeful. With 2020 being the...

My great friend and business partner, Joe Glover, is a marketing fanatic. Together we run one of the largest marketing communities in the UK. Joe has been privy to hundreds of talks by marketing experts and lives and breathes the marketing world. So when he says he's found a stand-out brand, I tend to listen. Lots of agencies will give...

The silver lining during lockdown https://youtu.be/eFeKdQ78z3w COVID-19 has been a proper punch in the neck. I thought I was 'Mr Resilient' because I'd ridden out the 2007 recession. That one took a lot of businesses under but for so many this lockdown has been paralysing. I see myself as a problem-solver but when you are confined to your home, sometimes there's just no way...

The hidden side of gary v's content that everyone sees There is plenty of conversation about Gary Vaynerchunk. And I'm fairly sure there isn't a medium you won't find him on. With his content team following his journey, he is effectively flooding the market with bucket loads of his advice on marketing and entrepreneurship. He is a great example of a...