25 Jan The personal touch
Robertson Homes, Scotlands award-winning housebuilder, had a secret weapon no-one was talking about....
12 Jan Using Customers As Advocates
Fireward made the most of their biggest fans and let them do the talking...
04 Sep Personal Branding
It is a hot topic right now and for good reason. People are seeing the impact an individual can have on a brand and how many opportunities they can create through building an audience online....
28 Jul How to film relucant staff
If you work in marketing, you’ll be fully aware of the power of video and no-doubt be keen to sell the virtues of film to the company owners....
26 Jun Momentum In Marketing
Momentum is a funny thing. I was chatting with my great friend Joe Glover about TheMarketingMeetup.com events we run and there is definitely momentum gathering there....
28 May Outtakes are Real
Outtakes are the best bit I love outtakes. I think most people do....
15 Mar Human Marketing – A How To Guide
I realised that although I have started a company called Human and talk to clients about how we can make them more human, I haven’t explained on my own website what human marketing is to me....
07 Feb How f*&king up is good for business
I know it seems mad to celebrate things to going wrong but in all the years I have been working, the f*&k ups have been big turning points for every business I’ve worked in....
17 Dec Not another ‘New Years Resolution’ post 🙄
Goal setting for 2019, really? Is there any point? I say YES! Where were you a year ago? Are you now more trusted, better connected, making more money, more knowledgeable?...
06 Nov The Marketing Meetup
Why community matters As someone who has been in sales longer than I care to remember, I can look back and say that less than 20% of my sales have come from simply trying to break down the door of a decision maker. There has always been a connection to the person I am targeting....