Human Marketing – A How To Guide
I realised that although I have started a company called Human and talk to clients about how we can make them more human, I haven’t explained on my own website what human marketing is to me....
15 March, 2019
How f*&king up is good for business
I know it seems mad to celebrate things to going wrong but in all the years I have been working, the f*&k ups have been big turning points for every business I’ve worked in....
07 February, 2019
Not another ‘New Years Resolution’ post 🙄
Goal setting for 2019, really? Is there any point? I say YES! Where were you a year ago? Are you now more trusted, better connected, making more money, more knowledgeable?...
17 December, 2018
The Marketing Meetup
Why community matters As someone who has been in sales longer than I care to remember, I can look back and say that less than 20% of my sales have come from simply trying to break down the door of a decision maker. There has always been a connection to the person I am targeting....
06 November, 2018
The New World of Adventure
Unable to see the light I've effectively transcribed this from some things I've seen online, so I won't take credit for all the words, but if you have said this recently or agree with the quote, you need to read on. "My customers aren’t on Instagram or Facebook… maybe they are on Linkedin" I call Bull. Shit...
19 October, 2018
Why telling stories is your best sales tool
I’ll give you an example using a story of my own. I spent 8 years selling one of the most boring services you can imagine. The only way I was going to be successful was to tell stories....
12 September, 2018