I’ll give you an example using a story of my own. I spent 8 years selling one of the most boring services you can imagine. The only way I was going to be successful was to tell stories....

JFDI (Just F’in do it) If you haven’t listened to the insania that is Mills from UsTwo podcast, do yourself a favour and download it here. I love this guy. Not only did he encourage me to complete 100 pushups a day for 100 days, but his audio-juice is part of the reason I’ve taken the leap to start my own business. It...