The colour palate for Human was sort of picked out of the air as something 'nice' when we first launched. It has worked quite well but lacked any sort of thought. Then over the Christmas break, we noticed that PANTONE released their colour of the year and the penny dropped. The colour palate immediately feels friendly, lively and hopeful. With 2020 being the...

My great friend and business partner, Joe Glover, is a marketing fanatic. Together we run one of the largest marketing communities in the UK. Joe has been privy to hundreds of talks by marketing experts and lives and breathes the marketing world. So when he says he's found a stand-out brand, I tend to listen. Lots of agencies will give...