SSometimes just having fun is enough.
Yes, you need a solid marketing strategy.
Yes, things need to be on brand.
But sometimes you just need to create something fun that delights your audience and you enjoy creating.
It doesn’t need to have an ROI, it doesn’t even need to be measured. It is just done because it is fun.
The funny thing is, when you’re having fun, people seem to take notice and you end up with great results anyway.
A classic example of this was a simple video made for Robertson Homes.
It was one of their best performing posts, so I popped it on Linkedin and it became one of my best performing posts.
So it is nothing more complex than that. Just try and have a bit of fun every now and then!