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Many people know the story of David Hieatt and Hiut Demin but few have seen what goes on behind the scenes.

We wanted to explore the space they worked in and understand how a small business in West Wales could become a globally iconic denim brand worn by the likes of Megan Markle.

We followed David from the main office where the Do Lectures and Hiut creative team work, to the factory, to the barn where Do takes place and even David’ private writing shed.

What a treat it was. You can enjoy part one below and follow The Marketing Meetup for parts 2 and 3.

If you want to read more about the experience, Joe has done an amazing write up here