04 Jan Pantone Colour of the year
The colour palate for Human was sort of picked out of the air as something ‘nice’ when we first launched.
It has worked quite well but lacked any sort of thought.
Then over the Christmas break, we noticed that PANTONE released their colour of the year and the penny dropped.
The colour palate immediately feels friendly, lively and hopeful. With 2020 being the year it was, we wanted to start 2021 with a bit of positivity and these colours are just perfect.
The grey provides that dependable foundation colour and the yellow is exciting, bright and full of energy.
It may be the first day back to work today but that is exactly how we feel!
Here’s to 2021!