Outtakes are Real

Outtakes are the best bit

I love outtakes.

I think most people do.

The reason they are so appealing is

a) they usually make us smile and

b) we get to see a part of the actor/actress that is completely real.

We get to see their human nature.

It is unfiltered.

It is genuine.

So surely, the same applies to brands?

Have a look at this video. You’ll make more of a connection with every single person in it than any corporate brochure can do in a fraction of the time.