Outtakes are the best bit
I love outtakes.
I think most people do.
The reason they are so appealing is
a) they usually make us smile and
b) we get to see a part of the actor/actress that is completely real.
We get to see their human nature.
It is unfiltered.
It is genuine.
So surely, the same applies to brands?
Have a look at this video. You’ll make more of a connection with every single person in it than any corporate brochure can do in a fraction of the time.