MMy great friend and business partner, Joe Glover, is a marketing fanatic.
Together we run one of the largest marketing communities in the UK. Joe has been privy to hundreds of talks by marketing experts and lives and breathes the marketing world. So when he says he’s found a stand-out brand, I tend to listen.
Lots of agencies will give case studies on how they helped a client get a billion % ROI and how their campaign won them a Drum Award.
But rarely do they actually explain how.
So this month Joe broke down why one of his new favourite brands has successfully won him over as a customer.
If you want to see a proper breakdown of how a brand runs an effective campaign, I highly recommend you read the write up HERE