Momentum is a funny thing. I was chatting with my great friend Joe Glover about TheMarketingMeetup.com events we run and there is definitely momentum gathering there. I think part of that is if people see an event with only 2 attendee’s, psychologically, you presume it will be a rubbish event.  However, w

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The Marketing Meetup

Why community matters As someone who has been in sales longer than I care to remember, I can look back and say that less than 20% of my sales have come from simply trying to break down the door of a decision maker. There has always been a connection to the person I am targeting. It is fair to say I've used some pre

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