PXP needed an outbound campaign that would stand out. There are now many companies that offer part-exchange to the house building industry and in a market where there are so few decision-makers, they needed to break through the usual adverts and spammy emails to deliver a campaign that was far more personal.

Relationships are such an important factor in the new homes market and Steve who runs PXP is well regarded and liked by those who know him. But he is an introvert.

So we needed a campaign that showed Steve knows his market, can talk with more authority than others and that actually, he is not a pushy salesperson, but just a great guy to work with! (I can vouch for him on that one).

Part of PXP’s unique selling point is their personal approach. They are the only company to carry out personal home visits to all their customers, so we needed something that mirrored that and so a personal direct mail video sleave was created.